The Love Letters Project ’11
Creative direction, Art direction
Branding, Design, Digital, Production
Launched in 2010, The Substation Love Letters Project was initiated in an effort to merge literature and graphic design, and for The Substation to connect with the community through new forms of literary art. Each year, 12 writers were invited to contribute a poem each, responding to a theme based on aspects of love. The poems were revealed one at a time, as monthly love letters, and were produced as a series of free, limited edition postcards and presented on a specially designed microsite.